The country's top automaker, Tata Motors, on Sunday launched in India its marquee car brands Jaguar and Land Rover, which it had acquired from the US car maker Ford. "It's quite a memorable day in the history and heritage of Tata Motors...JLR has been well received and well established in India (in the past), but over the years this brand has been disconnected from India," Tata group chief Ratan Tata told reporters here announcing the launch. "Now, we have decided to extend the penetration of the two brands in India," Tata said. "I think the cars will exhibit the levels of technology and levels of performance here," he said, adding the two brands would give Indian public an opportunity to experience the "pleasure of driving the superior technology. Tata Motors completed the acquisition of the two British marquee car brands last year for USD 2.3 billion.
Saturday, June 27, 2009
Tata Motors launches Jaguar, Land Rover brands in India
The country's top automaker, Tata Motors, on Sunday launched in India its marquee car brands Jaguar and Land Rover, which it had acquired from the US car maker Ford. "It's quite a memorable day in the history and heritage of Tata Motors...JLR has been well received and well established in India (in the past), but over the years this brand has been disconnected from India," Tata group chief Ratan Tata told reporters here announcing the launch. "Now, we have decided to extend the penetration of the two brands in India," Tata said. "I think the cars will exhibit the levels of technology and levels of performance here," he said, adding the two brands would give Indian public an opportunity to experience the "pleasure of driving the superior technology. Tata Motors completed the acquisition of the two British marquee car brands last year for USD 2.3 billion.
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