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Showing posts with label articles. Show all posts
Showing posts with label articles. Show all posts

Friday, September 11, 2009

Indian Handicraft items making wider inroads in the western world

India has a rich tradition in Indian Handicrafts. A tradition which is centuries old has not only evolved with times but has been wowing the international audience with its awe-inspiring creativity and deftness.
The textile industries contribution to Indian Economy is commendable. Since time immemorial Indian handicraft items, including bed covers, cushion covers, bed spreads, decorative and hand embroidered table cloths and door mats have left an awe-inspiring effect on the lives of high and mighty. Even today, the items are so popular that people from all across the world buy textiles on-line from Indian handicraft suppliers. Embroidered bed covers, bed sheets, table cloths are very much in demand world over, and consequently shipped world-wide by Indian suppliers.
Most of the Indian handicraft items are designed by local artisans. By exporting such products, the handicraft exporters are putting the local artisans on the global radar. Home furnishings, jewellery, decorative items, table accessories, antique armoury, paintings, garden accessories, furniture, nautical instruments, garments, toys and dolls, home products and antiques, decorative lightings, kitchen ware and timers, clock etc, you can find an array of antique crafts and embroidered articles online. If you are a handicraft aficionado, then you should definitely check out the online range of Indian embroidered and hand made products.
In the face of fast changing consumer trends, exporters are constantly evolving their products. This helps in sustaining the demand of these products in the long run. To keep the customer’s interest alive, they keep launching some thing new every time, when you click online to purchase.
The exporters continually keep upgrading their products in keeping with the customer trends to enhance sales and popularity of their hand woven products in the wider world. The comprehensive ranges of Indian handicrafts still have to make inroads in many markets. There is no doubt that Indian exporters will help in mapping out these roads.
Indian Pottery work crafted from ceramic and clay are in great demand in America, Europe, West Asian countries. Other handicrafts popular in the western markets include glass and ceramics, marble and stone crafts, jewelleries, terracotta products and leather crafts, earthenware, woodwork, sculpting, scarves, shawls, textiles, embroidered and knitted goods, zari items.
Online Searchable List of Made-from-india.com will give you complete information on all sorts of jewellery items to decorative handicrafts etc. Searching it over the Google will surely offer you a wider choice of products across various countries.

Monday, August 31, 2009

Article on Wonders by computer wizards!!!

Hardware and Software are the two main organs on which a computer works. Hardware and Software, both are required for the functioning of computer, right from start till end. The term computer software is used for the collection of computer programs, documents and procedure that helps to perform some task of computer system. While hardware consists of the external devices which uses the software to be secured and the helps in not losing any file or document.
Computer was one of the greatest inventions by a human mankind and has made the life easier and smooth. Although the introduction of computer came to India very late and now everywhere a computer is required may it be any industry. One can even say that this is very growing industry and the demand for the same will not stop and has great prospects. Growing industry also includes monetary growth. Computer software are prepared In United States, they have a big experimental office and qualified engineers working on various projects. United States is the country with maximum number of exports in computer software. Majorly all new software is invented in America itself. This software once invented get themselves registered so that no other company can ever copy them and than these software are exported to various countries as per the country needs and demand. Similarly, new hardware are discovered to make the computer Compaq and the functioning smoother and easier. United States generate lots of revenue through the export of computer software and hardware. China is one of the countries for the manufacturing of maximum hardware. Qualified engineers are required for both hardware and software designing.
From the point of view of Indian business, India imports a lot of software that are needed for making many works simpler. For example Tally is one of the software that makes the accounts very simpler. India also manufactures many types of software according to their business need. That is now India doesn’t have to be depended on foreign countries for small software. There are many types of software required according to the type of industries and all these softwares are manufactured in India itself. And for hardware it is now happened that the all computer savvy knows the operation and lot of these software and hardware engineers are exported to foreign countries. Not only is these the softwares which are manufactured in India are exported to foreign countries and a good revenue generated through it. Gradually this industry is developing a lot with many expectations in India and has high prospects for India. Study of software and hardware in India is given a lot of importance and a lot qualified engineers are being coming out who have demand in foreign countries also.

Sunday, August 9, 2009

Business Vs Marketing Via Strategy

If Business is to profit , then Marketing is to business . Since, without marketing , business is not possible whether it is done in any form

Even traditional business had some marketing tactics, be it delivery at buyer place or flexibility in payment terms. Ultimately, what can turn on more business is often considered as marketing and its implementation after analysis of the situations from time to time can be termed as strategy.

I often found, when you say strategy, people nod their head but when it comes to know what is strategy they loose the colour of their face.

Strategy is a factor which construes marketing and marketing runs on strategy. What RCC beams are to a building in the same manner strategy is for marketing. if one claims to be doing marketing without strategy then he may be fooling himself and more to others as without strategy in any manner, marketing is not possible.

The very next thing which comes is how to make strategies for marketing the product?

Before that, let us take some pain to understand what exactly strategy is. Strategy is nothing but understanding the basics of positioning a product, features and potential of product, strength and weakness of products, timely review of planning etc and then analyzing it to conclude with some parameters for selling the same product with respect to different zones and geographical areas, this result into strategy. Isn’t is very simple .If one makes simple strategy, he makes simple way to success in business.

After Strategy , What Next ?

Then comes the real marketing play. Again, it is followed by another question how to and what can be the modes of marketing.

Lets us see which mode is required, when marketing modes option comes to be chosen for business:
Whether Online Marketing?
Whether Offline Marketing?

Before, discussing about advantages and dis-advantages as well as requirement of online marketing , lets see the modes and strategies of offline marketing .

a.Direct Marketing
b. Telemarketing
c. Advertisement in TV
d. Campaign based advertisement in Radio.
e. Advertisement in public places, public transportation
f. Participation in Exhibitions & Trade Shows
g. Door to Door Marketing
h. Promotional campaigns
i. Discounts and offers
j. Referral Marketing
k. Public Relations
l. Print Media
m. sponsoring some events, sports etc.

The list can have much more to it , but the aforesaid are considered to be the prominent amongst any other options possible or available for any person.

So , after doing , still one requires any other mode of marketing , before we make a hasty decision , what if some online marketing options are just explored :
a. Contacting and Responding through Mail
b. Advertisement in Google, Yahoo
c.Advertisement through Ad brite
d. Advertisement in Blogs
e. Advertisement in most popular sites and portals
f. Article Marketing
g. Affiliate Marketing
h. Online Viral Marketing
i. Email Marketing
j. Activities in Forum & Social bookmarking
k. Linking with quality sites
l. Banner Exchange
m. Search Engine Optimisation via Search Engine Marketing (SEM)
more to be added, even in this sphere alone.

After referring to all , do you feel one is required and sufficient and if one is , then which one .Then I must answer that absolutely NOT, one cannot be a substitute for other , but both are required .

Because, Offline, marketing is very well known potential mode of marketing and will always be required but at the same only offline marketing will not do justice to your marketing , still don’t believe , then just check the truth as stated below:

a) Round the globe more than 50% business is carried out and communicated through mails which is online mode.
b) Corporate , SMEs ,MNC all are dependant upon mail for communication .
c) Young generation is net savvy.
d) People are dependant upon websites to fulfill their basic necessities be it
i) jobs,
ii) accommodation,
iii) buying and selling
iv) marriage
v) chatting
vi) communication
vii) outsourcing work
viii) filing tax returns
ix) gathering any information etc
e) on an average more than 50% businessmen involved in international trade use B2b Portals to effect the business .

If this is the some eye opening facts , can still one keep away from online marketing ………….Now You Decide !

Friday, July 17, 2009

An Article on Indian Manpower very Interesting

The land of snake charmers has emerged as the El-dorada of techies. The dust bowl of the world has risen to dizzying heights. The world can’t help but wonder; how Indian professionals have been looked up to as above, and distinct from the rest of the masses.

India’s huge exceptionally talented work forces are working for some top companies in the world, armed with some highly valuable degrees. Headquartered in America and other developed countries of the world, these companies are known to house only the best-of-best high-brow intellectuals. But Indian’s got what it takes (read; brains) and it’s no surprise Indian professionals are making their presence felt in a big way.

The following statistics might leave any American dumbfounded

• 32 % of NASA Scientists are Indians.

• 42 % of doctors abroad are Indians.

• 14 % of XEROX employees in the United States are Indians.

• 17 % of INTEL Scientists are Indians.

• 28 % IBM employees are Indians.

• 34 % of Microsoft employees are Indians.

India’s rich intellectual wealth is not a short term, disposable wealth. Thanks to the IIMs and the IITs. The Indian Institutes of Management graduates are billed equally or higher than the graduates of reputable business schools like Yale and Harvard. Interestingly, Indian Institute of Technology takes in less than 3 percent of their applications- a rate remarkably lower than most competitive American Universities. Additionally, more than 229 universities and 458 engineering colleges have been powering not just India’s but world’s economic growth.

Indian doctors, nurses, engineers, cooks and software developers are in high demand all across the globe. Indian professionals, especially in the Information Technology domain are ruling the roost. Interestingly, India over the years has become a happy hunting ground for developed countries. For instance, Germany has introduced a ‘Green Card’ to attract Indian Professionals. Among the best opportunities on India’s plate is UK’s niche highly skilled migrant programme for young professionals.

Previously, however, Indian engineers, doctors and business managers were in high demand. Nonetheless, over the years, there has been a basic transformation in the global labour market. Now, there are a growing opportunities for teachers, nurses and chefs in Australia, New Zealand, and other developed markets.

More and more, Indians are being directly hired by companies in the telecom, advertising, hospitality, biotech and financial sector from far of places like Germany, Hungary and Malaysia.